1. Lack of Human Feedback ✅

Free lessons, especially self-study resources (apps, YouTube videos, PDFs), don’t provide:

• Correction of mistakes (grammar, pronunciation, writing, etc.)

• guidance (e.g., “Why is this wrong, but that correct?”)

• Speaking practice with a real person

Students eventually hit a learning plateau and realise they need a teacher’s guidance to progress.

2. Structure & Progress Tracking

• Free lessons often lack a clear learning path.

• Students don’t know what to study next or how to measure progress.

• Paid courses offer lesson plans, level tests, and structured curriculums.

3. Motivation & Accountability

• When students pay, they commit more (because they have “skin in the game”).

• Free learning often leads to inconsistency—watching a few videos, then stopping.

• A teacher provides discipline & encouragement, which keeps students engaged.

4. Speaking & Interaction Are Essential

• Most students need real conversation practice—not just passive learning.

• Free lessons rarely provide live interaction, which is crucial for fluency.

• Paid lessons include 1-on-1 speaking or group discussions.

5. Customisation

• Free resources are one-size-fits-all and can’t adapt to individual needs.

• A teacher can tailor lessons to a student’s weaknesses (e.g., pronunciation, writing, business English).